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Client
Sinsina Holding
Year
2024
Industy
Saudi Industrial Services & Holding
Duration
2 weeks
Services
Booth
Event & Exhibition
Brand Identity
Overview
Sinsina Holding is a Saudi corporate holding and investment group with roots dating back to 2001. The group has expanded across construction, industrial solutions, engineering, manufacturing, FMCG, and advanced technologies, bringing together subsidiaries, joint ventures, and strategic partners under one growing portfolio. With this diverse portfolio as the foundation, ORYX approached the exhibition booth as a platform for the Sinsina Holding brand rather than a traditional product showcase.
Challenges
The main challenge was representing a diverse holding group within a single exhibition environment. With Sinsina Holding operating across several sectors and working with multiple subsidiaries and strategic partners, the booth needed to communicate breadth without creating a fragmented visitor experience.
Conclusion
The completed booth transformed Sinsina Holding's diverse portfolio into a unified physical brand experience. The booth provided Sinsina Holding with a platform to connect its businesses, strengthen its corporate presence, and engage visitors through an experience built around growth, collaboration, innovation, and Saudi industrial development.
